CaixaBank, a financial institution of reference in the hotel and tourism sector, announced the first edition of the CaixaBank Hotels & Tourism award that recognizes innovation, sustainability and CSR of tourism companies throughout the country.

After analysing the characteristics of the different projects and initiatives presented, Medplaya was selected together with two other companies from the Catalan tourism and hotel sector as finalists.

MedPlaya has been one of the winners of the regional phase of the CaixaBank Hotels & Tourism Awards in Catalonia in the category of “Tourism Innovation” thanks to the novelty and originality of the technology applied in our business model, establishing a system to anticipate possible falls in bookings.

After having passed the territorial phase, MedPlaya can become, within its category, the winner of the CaixaBank Hotels & Tourism awards at a national level. The jury will select two winning companies per category. The final decision will be made public at the next edition of the International Tourism Fair (FITUR), the most important tourism fair in the sector.